Episode 19: The Rise of Programmatic Out Of Home

How has OOH advertising changed over the last decade?

Well... one *major* way it's changed is the introduction of programmatic. 

It's completely changed the way brands/agencies approach this channel and created a whole new way to view out of home. 

Which is why for today's episode, we've brought on Dom Kozak, to talk us through that "programmatic shift" 

During the conversation, Dal & Dom discussed: 

✅ The Whitepaper campaign they ran in association with TPA Labs. 

✅ History of OOH and how it's developed over the years.

✅ The elements of a great OOH campaign.

Website: https://www.seedtag.com/

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com