Episode 09: On the Evolving Role of Agencies with James Buckle, Chief Digital Officer at PHD
On this week’s episode of the AdTech Heroes podcast, we speak with James Buckle, chief digital officer of PHD global business at PHD.
PHD is a growth-focused media and marketing communications agency, driven by creativity and innovation. In this episode, we discuss the evolving role of agencies.
James leads the digital approach across PHD’s global account portfolio. After spending some years in the ad tech space, James made the jump to the agency side to apply his knowledge in the evolving digital media space.
The episode begins with James explaining more about his role at PHD. James then goes on to talk about the challenges of working in his role during the pandemic. He explains that the past two years have presented both challenges and opportunities for the company.
James also explains how he’s seen agencies evolve since he started his career in media. A large part of the conversation is around the role ad tech has within agencies. We learn how much of the impact of ad tech is initiated by the client versus PHD.
Discover the impact ad tech has had on agencies by tuning into the latest episode of the AdTech Heroes podcast, with James Buckle, chief digital officer of PHD global business at PHD.
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